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https://forms.gle/a2PZ49ywABJnU33s9Fear of not measuring up to the perfectly curated presence of competitors, causes an unnecessary number of companies to fold, out of anxiety or inability to prepare for the obstacles that get in the way, within the first 2 years of business.
Whether we like it or not, in 2019, every person, every small business, every service — is a brand.
The accessibility of social media and desire for authenticity has blurred the lines between the personal and professional and created an unrealistic illusion of the perfectly curated life. Being a branding agency we have a thorough understanding of the values and the pitfalls of this shift. This constant need to impress has created both a fear of true vulnerability and a glamorization of what it takes to actually make it as a business owner in 2019 — leaving many feeling stuck in a cycle that is unproductive and unsuited for what they need. However, as Walter wisely said in the Big Lebowski "Nothing is F*cked, Dude."
Most of the time, all it takes is stepping back and getting some fresh outside perspective to reinvigorate a business plan — which often presents even more exciting opportunities. Using S.W.O.T analysis, we have been able to find ways for many of our clients to change their mindset and pivot towards a strategy that sets them up for success.
It’s time to pull the rug out from under perfectly curated brand presences and good-times-only narratives. During this discussion we will talk about what it really takes to be successful and how to adjust the mindset of yourself and your team as obstacles pile up.
Through this event, business owners will get unfiltered insight from those who learned to pivot and made it work as well as the tools they need to know how to react when a curveball gets thrown their way. This knowledge will help reposition potential hurdles as opportunities to help them grow their business.
