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Tuesday, September 24 • 1:30pm - 2:45pm
Marketing and Branding Track | Maslow's Hierarchy of Social Crisis

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An entire cottage industry has sprung up about helping brands navigate crises on social media - but these are all focused on the external brand perception and protecting shareholders' interests by minimizing financial losses. What's missing in this discussion? Your internal team - from the part-time customer service representative to your C-suite. They're the ones at the front lines and at the top, ultimately responsible for representing your company and yes, taking care of the external perception during a crisis.

From mental health, to when to stop posting, to how to structure communication flow when messages are coming in by the tens of thousands - you'll learn how to achieve brand consistency and tone no matter what happens, with a calm, unflappable, and happy team.

Speakers
avatar for Angela Arnold

Angela Arnold

Chief Marketing Officer, Victory

Sponsors

Tuesday September 24, 2019 1:30pm - 2:45pm
The Riveter 1145 W. 5th St. Austin, TX 78703

Attendees (231)