Austin Startup Week is free five day event that celebrates the Austin startup community. How to register and sign up for session:

  • Register for Austin Startup Week, create your profile, and start building your schedule
  • RSVP to the events you are planning to attend by "Add to My Sched". Events are expected to fill up, so make sure to RSVP!
  • Already registered? Login here.

To learn more, visit our website at: https://austinstartupweek.com/
Back To Schedule
Tuesday, September 24 • 1:30pm - 2:45pm
Marketing and Branding Track | Maslow's Hierarchy of Social Crisis

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
An entire cottage industry has sprung up about helping brands navigate crises on social media - but these are all focused on the external brand perception and protecting shareholders' interests by minimizing financial losses. What's missing in this discussion? Your internal team - from the part-time customer service representative to your C-suite. They're the ones at the front lines and at the top, ultimately responsible for representing your company and yes, taking care of the external perception during a crisis.

From mental health, to when to stop posting, to how to structure communication flow when messages are coming in by the tens of thousands - you'll learn how to achieve brand consistency and tone no matter what happens, with a calm, unflappable, and happy team.

avatar for Angela Arnold

Angela Arnold

Chief Marketing Officer, Victory


Tuesday September 24, 2019 1:30pm - 2:45pm CDT
The Riveter